Date: 1/13/2026
Subject: Copy of Fuel The Flash 2030 - Calling All Marketeers
From: International Lightning Class Association
 | We know you’re out there --- members who have experience with marketing, or whose current or former job was marketing or marketing-adjacent --- and we need your help!
One of our Fuel The Flash 2030 Focus Areas is Marketing/Market Research. In order to successfully retain existing members, and attract potential new members, we need to understand what it is that attracts sailors to the Lightning, and what barriers stand in their way. We are investigating industry-appropriate professionals to conduct critical market research both inside and outside the Class to provide data on which we can build. Phase Two will be to develop a cohesive brand and message on which we will continually build through 2038 and beyond. Having members on this team who have experience in the field is critical to getting the most bang for our buck!
Time Commitment: reasonably minimal – probably an hour or two per month, consisting of Zoom calls and email consultation. Your commitment of time and expertise is every bit as valuable as donating cash – and not everybody has your expertise.
Please join us on this voyage, and help us Fuel The Flash! To join the team, drop a line to Bertie (bertie.werley@gmail.com) or Bob (finallybk@gmail.com) or call to discuss (contact info below). We appreciate your consideration!
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